Under the direction of David Brower, the Sierra Club issued photographic books, cards, and calendars featuring charismatic images of nature in a state of pristine grandeur or untrammeled intimacy to expand its membership and promote its environmentalism. This historic use of a darkroom art for the sake of preserving outdoor spaces established, through a curious series of trials, a new visual rhetoric for celebrating and defending nature as form.
DOI: doi.org/10.5282/rcc/6205